About Content Management

Authoring web page content is straightforward. However, if you're not a web programmer, integrating the web content that you've created into your web pages without a software solution has its difficulties. A content management system (CMS) allows you to update your website without having to learn programming languages or hire someone else to do it. Web pages require regular updating therefore the management of content should be simple, quick and non-technical - a CMS provides this.

Static vs. Dynamic

A standard HTML website is static and fixed. Which means that to change any text and images, the page files that make up the site must be edited then uploaded to the web server. To do this you either have to be a web programmer or you have to hire one. A website with content management is dynamic and fluid. Which means that you can change any content yourself, as often as you want and whenever you want, without any specialised programming knowledge.

How does it work?

With a content management system, the content within the pages that make up the site is not pre-written into the pages, but pulled from an online database when a user requests a page. You have the ability to alter the content within the database at any time via an easy to use administration interface with your web browser. The logon to your administration uses a secure password therefore no one else can alter your website.

What are the advantages? Apart from not having to learn web programming or hire a programmer every time you want to change your web pages, a content management system gives you the ability to change products, prices or information immediately to keep pace with changing conditions. Also you can experiment with different ways to present your information. If you find a particular approach is not generating interest, you can switch strategies quickly, easily and without cost. Managing your own content frees you from reliance on others and the costs this incurs. It allows you to tailor your web presence in real time when you want and as often as you want.

Advertisement


© 2000-2008 smallbizonline website design Tel: 01501 771106 Privacy Policy  Terms & Conditions